Availability: Online, retail, Costco
How obtained: Company samples
RBR advertiser: No
Recognizing women-owned businesses
I wanted to feature a woman-owned business in honor of International Women’s Day, happening on March 8th. Lucky me, I discovered Bobo’s at CABDA Midwest, a cycling industry trade show. They had bite-size samples of products at their booth, and I couldn’t find one I didn’t like.
Bobo’s originated in 2003 when Beryl Strafford and her daughter, Alex “Bobo,” baked oat bars one rainy afternoon in Boulder, Colorado. Only four ingredients are used in the original oat bar, including whole grain oats, organic cane sugar, brown rice syrup, and buttery vegan spread. They started selling in local cafes and grocery stores around Boulder, CO, and now they still make everything by hand, employing 75 people in their bakery.
The one key ingredient in all their oat bars
The company starts with 100% whole grain oats, which is great for weight management, as you feel fuller longer. Oats can also reportedly lower blood pressure, and since they contain probiotics, it helps to ensure a healthy gut by allowing beneficial bacteria to flourish. The bars are gluten-free, non-GMO, Kosher, dairy-free, and soy free.
The ingredient list contains items that are easy to pronounce with no long-named chemical preservatives. Because what’s in the bar is natural, I found it easy to digest without gut issues. On a recent ride, I took an oat bar on a ride, taking small bites every 30 minutes. As a result, I kept my energy high and wasn’t starving at the end of the ride.
Oat bars, Bites, and Protein Bars, Oh my!
The three items I sampled included oat bars, bites, and protein bars. There wasn’t a bad one in the bunch, and I caution they can become addictive if it wasn’t for them being individually wrapped. Bobo’s chose to exhibit at CABDA Midwest to introduce their new line of protein bars to bike shop owners. The two flavors include Peanut Butter Chocolate Chip and Double Chocolate Almond Butter.
Each bar provides 15 grams of plant-based protein from nut butter, pea protein, dates, and honey. The bars are soft, tasty, about 230 calories, and $32.88 for a variety pack of 12 ($2.74 each).
Pricing for the oat bars is the same as the protein bars. However, there are many more flavors for the oatmeal bars, and they fall into three categories: a basic bar, stuffed, and dipped. The average bar has around 170 calories, and the stuff’d version upwards of 290.
Basic bar flavors: original, banana chocolate chip, peanut butter chocolate chip, peanut butter, lemon poppyseed, chocolate chip, coconut almond chocolate chip, dark chocolate almond with sea salt, cranberry orange, coconut, cinnamon raisin, peanut butter, almond butter, peanut butter & jelly, maple pecan, chocolate almond brownie, and peach
Stuff’d bar flavors: chocolate chip, peanut butter & berry jam, chocolate almond butter, and coconut almond butter
Dipp’d bar flavors: original, peanut butter, and chocolate
The third variety is the Bobo’s Bites, a small, individually wrapped piece of yummy goodness. At $0.90 each, when you buy in quantities of 30 bites, these are just smaller versions of the oat bars. I have to say; the strawberry stuff’d bite is amazing! It’s the crack of oatmeal. If they were not wrapped individually, you could pop five or six easily.
Flavors include lemon poppyseed, original with chocolate chips, coconut, chocolate almond, peanut butter chocolate chip, peanut butter & jelly stuff’d, strawberry stuff’d, and apple pie stuff’d.
Bobo’s also has dipp’d bars and toaster pastries, but I didn’t receive any samples, so I can’t provide a review. But my bet is they’re good, too.
A Company with a Conscience
Bobo’s is serious about sustainability by:
- Partnering with ingredient suppliers who source ingredients with integrity
- Using paperboard and carton are certified by the Sustainable Forestry Initiative, made of 100% recycled materials, and made with wind energy
- Committing to reducing their landfill footprint and partnering with ReConserve to convert their bakery waste to animal feed
- Partnering with local organizations to improve the livelihoods of those in the company’s community
Bottom Line
You can taste the freshness and natural ingredients in each Bobo’s bar. Use them to fuel your next ride, a snack on the run, or even a meal replacement. While each variety of bar is moist and tasty, I’d recommend having some liquid handy to wash it down and possibly cut some of the sweetness, depending on your palate.
Check the company’s website or Costco and other retailers to purchase Bobo’s bars.
Sheri Rosenbaum regularly contributes articles and reviews products for RBR. She’s an avid recreational roadie who lives in the Chicago area and a major advocate for women’s cycling, serving on the board of directors and volunteering with the Dare2tri Paratriathlon Club. Click to read Sheri’s full bio or visit her web site sunflowersandpedals.com.
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