Boring approach: NZ’s first commercially mass-produced ‘local’ oat milk firm targets APAC expansion
New Zealand’s first locally mass-produced oat milk brand Boring Oat Milk has its eye on the discerning APAC-wide coffee crowd after a successful domestic supermarket launch, and is confident that its ‘whisper, not shout’ strategy will stand out on shelves.
Boring Oat Milk claims to be the first and only oat milk brand to be made at scale locally using local oats, and that just 1% of plant-based milks on New Zealand store shelves are actually made in New Zealand.
“We are the first oat milk brand to be mass producing oat milk in New Zealand, making some 50 million litres a year at our facility,” Boring Oat Milk Founder Morgan Maw told FoodNavigator-Asia.
Not plant, not meat, all fungi: Nature’s Fynd looks to conquer meat and dairy alternative markets in Asia
US-based alternative protein firm Nature’s Fynd has its eye on both the alternative meat and alternative dairy markets in Asia, and is confident it can tackle both of these simultaneously with its highly versatile fungi protein.
Nature’s Fynd recently raised US$350mn in funds and is already planning to build its first Asian facility in Singapore by 2023, highlighting its ambitions to break into the Asian market within the next few years.
“Singapore is a key market for us as we enter Asia and we are finding that it is an ideal base from both an operational and business development standpoint,” Nature’s Fynd Chief Marketing Officer Karuna Rawal told FoodNavigator-Asia.
“A key step for us [to enter the Asian market will of course be] to secure regulatory approvals - We expect to receive regulatory approval first in Singapore followed by additional key markets in Asia.”
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October 25, 2021 at 09:33AM
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Start-up Spotlight: Boring Oat Milk, Nature's Fynd, Varacco and more start-ups feature in our round-up - FoodNavigator-Asia.com
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