Let’s face it. You can count by the fingers of your hand businesses not drastically affected by the COVID-19 pandemic today. The fruit and vegetable industry in Europe is no exception. Although the demand for fresh fruits and vegetables is at an all-time high, businesses that should have taken advantage of the skyrocketing need are at a crawl.
Fortunately, if you’re losing your fresh fruit and vegetable sales like most, wisdom from the legendary “Art of War” generalSun Tzushould keep you on top of the situation. As the battle-scarred leader declared, “adaptability” in accordance with the “opponent” is genius.
There are three key elements that you should consider so that your fresh fruit and vegetable business cannot only survive but also adapt and eventually thrive despite the pandemic.
1. Calculate and Stick to the Essentials
Sun Tzuwisdom: It is the general who factors many calculations in his mind before engaging in a battle who will win. On the contrary, the general who makes but a few will lose.
It’s easy to lose sight of the essentials when businesses are closing shop and experiencing the worst. As thecoronavirushas climbed steadily to over 31 million infected people worldwide, your fresh fruit and vegetable business is taking a direct hit these days. Of course, that goes true for almost every business in town, not unless you’re into online sales and your business name is Amazon.
But this could be the most opportune time for you. As everyone is scrambling to boost one’s health, the demand fornutrients from natural sourcesis at a peak. And Europe claims a sizable chunk of that pie:80 million tons European Union (EU) production of fruits and vegetables55 million tons consumed by EU member-states
From the onset, you should focus on the essentials to keep your business afloat these days. Keeping an eye on cash flow is a top priority. Make sure that all nonessential business activities that will drain your cash reserves are put on hold or thrown out the window.
This is quite tricky, though. Your suppliers will also be zeroing in on their cash reserves and, in the process, badger you to pay. Take time to talk to them. Opening your communication channels to them and being sincere about it are key tokeepingthe relationship functional in these trying times.
Thus, you should exert extra effort in boosting your liquidity in areas you must have feared to explore before.Your debtors
Put your “I mean business” face on. Now that you’re bleeding, you need every cash source you can put your hands on. Just make sure that you do things fast and professionally.Government
Big Brother ought to help you. Determine whether your local or national government authorities offer tax breaks. Make calls and scour the Internet for small business aids made available by Congress.Adapt your crops
Think of better crop options that are low-risk. Focusing on products that can be easily stored may be best.
2. Sharpen Logistics
Sun Tzuwisdom: What is essential in war is victory, not prolonged operations.
Providing the consumer with fruits and vegetables in their best form is a daunting task now thatlockdownsare in effect in different places. Making sure that your products are transported and remain fresh means finding the most suitable way to do it.
While air freight and passenger flights have been reduced to a trickle, road transport has become a more reliable go-to option these days. Making the most of such a possibility should bid you well.
Contact your forwarder and explore your options. Talk to them about better alternative routes and lower rates.
3. Stay Standing
Sun Tzuwisdom: Know thyself, know thy enemy. A thousand battles, a thousand victories.
As the head of your organization, keeping yourself at the top of your game is a must. Imagine how your business will fall like a house of cards when management fails to provide the needed leadership to move forward.
You should not put yourself in a situation where you could be exposed to COVID-19 risks, such as too many itineraries. Review the culture of your organization. Right procedures, such as personal hygiene, should be in place for everyone’s safety.
As early as now, think of the worst-case scenarios. Who will manage your enterprise if any of the managers get sick? What if you get sick?
There are some trends in the fruit and vegetable businessthat you can make the most of today. Remember, though, that chance always favors the prepared mind. And that’s classicSun Tzu.
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September 23, 2020 at 06:02PM
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Sun Tzu Rules: Three Ways You Can Adapt Your Fresh Fruit and Vegetable Business to Win in this Tumultuous Time - The Intelligent Driver
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