The new product is known as the Chobani Oat, and was first launched in the United States earlier this year. Production is also still being carried out there and the product imported into Australia for now, but the firm has plans to bring manufacturing over as well.
“We’re working on bringing the manufacturing of this over to Australia, upon which we will have so many more options for expansion,” Chobani Australia Managing Director Lyn Radford told FoodNavigator-Asia.
“At the moment we’re only bringing in the Chobani Oat Plain Barista Edition, so our focus will be very much B2B and working with cafes, but once we get this produced here we will be expanding beyond B2B into B2C.
“It’s currently used as an ingredient to make lattes and cappuccinos and other drinks, but soon it won’t be just that - Currently we’re importing this into Australia as a finished product, a milk, but when produced locally we’ll have an oat base which we can look to turn into various other products like plant-based yoghurts, ice-cream, beverages and more.
“It’s a whole new channel for us, the first that is a plant-based option and vegan-friendly too, and oat really is what we’ve found to be the perfect ingredient to launch us out of dairy due to its taste and texture.”
Importantly, oat milk has a longer shelf life than dairy so Chobani Australia also has major plans to expand its export range into Asia once local manufacturing is set up.
“We do send our dairy yoghurts to places like Singapore, Malaysia, Thailand and the Maldives now, but these are in really small batches as the shelf life is short, the supply chain is really not ideal and it makes the product so expensive,” said Radford.
"oat" - Google News
October 19, 2020 at 08:26AM
https://ift.tt/3kc6p9k
'Whole new channel for us': Chobani makes first venture out of dairy category with plant-based oat milk - FoodNavigator-Asia.com
"oat" - Google News
https://ift.tt/2VUZxDm
https://ift.tt/3aVzfVV
Bagikan Berita Ini
0 Response to "'Whole new channel for us': Chobani makes first venture out of dairy category with plant-based oat milk - FoodNavigator-Asia.com"
Post a Comment