With US offices in Parsippany, New Jersey, Valio USA currently imports and sells its plant-based cheese products to US foodservice accounts.
"Cheese has been a foodservice focus, so Oddlygood Oat Yogurt is our first US retail launch," Mari Meriluoto, director of marketing and business development for Valio USA, told FoodNavigator-USA.
'We're all about taste'
New to the US market, but not to Valio's home market of Finland where the products have been available for the past three years, Oddlygood yogurts have performed very well in consumer taste tests, outperforming other leading oat-based yogurt brands in taste, aroma, and texture, according to Meriluoto.
"The number one objective with this launch was to make it a great-tasting product because we realized there are so many plant-based yogurts that we believe consumers are settling for just because they’re plant-based, and they're not really able to enjoy them," noted Meriluoto.
Many plant-based yogurts are notorious for lacking the same mouthfeel and texture of dairy yogurts, but according to Meriluoto, Oddlygood's manufacturing process -- "a trade secret," she said -- has been perfected over many years of R&D in Finland where the company has achieved optimal creaminess while masking off notes from pea protein.
"We’re all about taste. There is this white space in the yogurt category for a good-tasting dairy alternative product," she added.
The ingredients include: water, oat flour, cane sugar, pea protein, canola oil, tricalcium phosphate, calcium carbonate, salt, vitamin B12, vitamin D2, cultures (i.e. non-dairy L. Acidophilus, Bifidobacterium lactis strains), and enzymes.
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December 09, 2021 at 11:51PM
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Valio USA introduces Oddlygood Oat Yogurt to burgeoning US plant-based yogurt category - FoodNavigator-USA.com
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