What was interesting about the ad was how it highlighted attitudes towards vegetarians in 2013. Of course, the diet still has detractors, like Arby's, who created a meat-based "vegetable" in 2019 (per CNN). However, the idea that being vegetarian or bringing vegetable options to a party would somehow be viewed negatively has fallen out of mainstream favor as vegetarianism and veganism have become more popular.
A snapshot of the previous attitude was that Eater titled their coverage of Taco Bell's 2013 ad "Taco Bell Pulls Commercial Because of Whiny Vegetarians." In January 2021, "Good Morning America" relayed the information that Taco Bell was experimenting with Beyond Meat to produce plant-based tacos. The reason they gave for the partnership was that Beyond Meat has long proven popular with younger consumers. More strikingly, Liz Matthews, Taco Bell's Global Chief Food Innovation Officer, said in a statement, "We have long been a leader in the vegetarian space, but this year, we have more meatless options in store that vegetarians, veggie-curious and even meat-eaters will love." To their credit, reports "Good Morning America," Taco Bell, back in 2015, was the first fast-food restaurant to form a partnership with the American Vegetarian Association (via First We Feast). The pulled ad shows just how radically the assumptions of the market have transformed in less than a decade.
"vegetable" - Google News
February 06, 2022 at 03:19AM
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Why Taco Bell Had To Pull Its Infamous Vegetable Plate Super Bowl Ad - Mashed
"vegetable" - Google News
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