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At Milan Design Week, Oatly opened the doors to a pop-up installation in the form of an all-blue courtyard complete with an Oatly kiosk and an oat milk fountain emphasizing products "designed for humans." The phrasing cleverly plays off the brand's slogan, "It's like milk, but made for humans," and aligns with Oatly's strategy of spinning critique into conversation starters that challenge conventional thinking—which is apparent on the F*ck Oatly website, which the brand created to document its most high-profile controversies over the years.
“We created a venue called Designed for Humans featuring ‘The Fountain of Youth’ but of course, those names are purely coincidental and have nothing to do with oat drink," the brand shared on social media. For the design event, Oatly offered guided tours and served oat lattes.
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May 01, 2024 at 09:43AM
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Oat Milk Fountains - Trend Hunter
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