Oat Milk Market Size | Growth | Volume | Value | Sales | Forecast Report 2020-2025 - Market Data Forecast

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Oat Milk Market Research Analysis 2020-2025:

Oat Milk Market was assessed at USD 3.7 billion in 2019. The market is estimated to experience reasonable growth to record a CAGR of about 10% throughout the envisioned period (2020-2025).

Oat Milk is a type of drink made by mixing oatmeal cereal with water and vegetable oil. The oatmeal drink is available in different flavors like chocolate, mango or orange to add to its flavor. It can be added to coffee or to the preparation of smoothies or muffins to improve its nutritional value. The oatmeal drink is gaining popularity as it is a healthy alternative to cow's milk for people with lactose intolerance. Oats are easy to grow, making the product inexpensive and widely available year-round.

Recent Developments

In October 2019, OATH Drinks launched OATH Organic Vegetable Protein Oat Milk in four flavors, including Matcha Chai, Indian Rose, Golden Turmeric, and Double Chocolate.
In December 2019, Nestlé S.A., a food and beverage company, launched GoodNes, an oat milk drink with pea protein.
In January 2020, DuClaw Brewing Co., a brewer, launched a limited-edition beer that contains oat milk, which includes PastryArchy Oat Milk Stout and Oatshake Double IPA.
In November 2019, Chobani, a Greek yogurt maker, expanded its product portfolio by launching new products, including oat milk.
In January 2020, Starbucks Corporation, a chain of coffee shops, launched Oatmilk Honey Lattein states like Illinois, Iowa, Michigan, Indiana, Missouri, Minnesota, and Wisconsin in the United States.
In October 2018, a Swedish company, Oatly AB, opened its first oat milk processing plant in the United States to respond to the growing North American market. The company manufactures various types of flavored and flavorless products and this new facility will help establish its presence outside Europe.
In January 2019, Danone, owner of the Oat milk brand Silk, announced new oat milk products with plain, vanilla and chocolate flavors. These products will be available in cardboard solutions and made from non-GMO oats.

Market Drivers and Restraints:

Increased consumer awareness of the benefits of oat milk, the increasing popularity of the vegan diet, and increasing cases of dairy milk allergies are likely to drive demand for the products during the forecast period. Oat milk is a plant-based, lactose-free drink that is used primarily as an alternative to dairy milk in tea, smoothies, coffee, and various healthy drinks because it is rich in iron, potassium, calcium, and vitamin D. It also provides a substantial proportion of calcium and protein. Getting calcium in the correct amount reduces the risk of osteoporosis and also helps muscle and nerve function, maintaining cardiovascular health. These health benefits of oat milk increase its demand. As per the fact sheet published by the World Health Organization (WHO) on cardiovascular diseases in May 2017, it was estimated that 17.9 million people died of cardiovascular disease in 2016, which represented 31% of all global deaths. It is necessary to reduce the consumption of saturated fats to maintain normal levels of cholesterol in the blood, thus avoiding the appearance of CVD. Oatmeal is naturally low in saturated fat, and therefore an increased demand for oatmeal-containing food products from people with cardiovascular disease is expected to drive market growth. Growing cases of lactose intolerance are also driving demand for the products. Also, due to the Covid-19 pandemic, sales are increasing rapidly. Consumers are buying supplies in bulk due to the blockade in many major cities around the world. Being stable, most brands of oat milk can be stored longer than other non-dairy dairy products.

Market Segmentation:

The global oat milk market can be divided based on source, product, packaging and application.

By source, the conventional segment held the dominant share of over 71% in 2019 and is supposed to continue its dominion over the outlook period. However, the organic source segment is expected to experience the fastest CAGR from 2020 to 2027 due to increasing levels of disposable income and growing consumer awareness of the health benefits of organic products. Additionally, in recent years, large retailers such as Target and Walmart have responded to the growing demand for organic oat milk. Improvements in living standards, initiatives taken by government associations and the increasing purchasing power of consumers are stimulating the market in emerging countries such as India, China and Brazil.

By product, the plain segment represented the largest market share of more than 68% in 2019 due to higher product consumption. The flavored product segment is expected to record the fastest CAGR from 2020 to 2027. Factors such as the increase in health problems associated with the increasing popularity of herbal nutritional products and the increase in demand are expected of consumers of cholesterol-free products increase demand for flavored oat milk during the forecast period.

By packaging, the cardboard segment accounted for the majority of 49.2% in 2019 due to the growing demand for high-quality tetrapacks and long-life solutions. In addition, the increasing adoption of tetra pak carton packaging, which is made primarily of cardboard and defined layers of aluminum foil and polyethylene, is expected to drive growth in the segment. The main players spend a lot on cardboard packaging due to its durability and lightness. In addition, innovations such as UV protection and refrigeration compatible cartons are driving growth in the segment.

By application, the beverage segment dominated the market in 2019 with a 43% share. The segment will continue to develop at a constant growth rate during the forecast period. The food applications segment is expected to record the maximum CAGR from 2020 to 2027 due to product compatibility with bakery and confectionery products. Consumers quickly adopt oatmeal dairy products in their diet to strengthen the immune system and decrease the risk of osteoporosis.

Impact of Covid-19 on Oat Milk Market

The Covid-19 pandemic has resulted in the lockdown of nations that resulted in the closure of manufacturing units and disruption in the supply chain. This has affected the production and sales in the oat milk market. However, with the increasing lactose intolerance cases around the world, the demand for dairy alternatives like oat milk will expand post the relaxation of the present condition.

Online grocery shopping has grown significantly during the pandemic. Smallholders have adopted digital technologies as a way to sell their products directly, and community-supported agriculture and direct sales distribution systems are on the rise during the coronavirus pandemic.

Regional Analysis:

The global Oat Milk market has been divided by geography into North America, Asia Pacific, Europe, Latin America, and Middle East and Africa. North America accounted for the bulk of 42.4% in 2019 and is expected to experience substantial growth. Demand for herbal foods in the US market is expected to increase rapidly, thereby supporting market growth. In addition, strict labeling requirements in the United States force market players to use natural flavoring products, which will further enhance market growth. The Asia-Pacific is estimated to be the fastest-growing regional market due to high demand for products and improved living standards. Oat milk is widely used in the preparation of ice cream and confectionery and bakery products, as the main actors try to take advantage of new trends in fitness.

Leading Company

Danone had the substantial share of the Oat Milk Market in terms of sales and revenue in 2020.

Key Players

The Oat Milk Market is concentrated with leading players like Rise Brewing, Danone, Happy Planet Foods, Oatly, Thrive Market, Califia Farms, PepsiCo, Elmhurst, and Pacific Food.

1. Introduction

1.1 Market Definition

1.2 Scope of the report

1.3 Study Assumptions

1.4 Base Currency, Base Year and Forecast Periods

2. Research Methodology

2.1 Analysis Design

2.2 Research Phases

2.2.1 Secondary Research

2.2.2 Primary Research

2.2.3 Data Modelling

2.2.4 Expert Validation

2.3 Study Timeline

3. Report Overview

3.1 Executive Summary

3.2 Key Inferencees

4. Market Dynamics

4.1 Impact Analysis

4.1.1 Drivers

4.1.2 Restaints

4.1.3 Opportunities

4.2 Regulatory Environment

4.3 Technology Timeline & Recent Trends

5. Competitor Benchmarking Analysis

5.1 Key Player Benchmarking

5.1.1 Market share analysis

5.1.2 Products/Service

5.1.3 Regional Presence

5.2 Mergers & Acquistion Landscape

5.3 Joint Ventures & Collaborations

6. Market Segmentation

6.1 Oat Milk Market, By Product

6.1.1 Flavored

6.1.2 Plain

6.1.3 Market Size Estimations & Forecasts (2019-2024)

6.1.4 Y-o-Y Growth Rate Analysis

6.1.5 Market Attractiveness Index

6.2 Oat Milk Market, By Application

6.2.1 Food

6.2.2 Beverages

6.2.3 Market Size Estimations & Forecasts (2019-2024)

6.2.4 Y-o-Y Growth Rate Analysis

6.2.5 Market Attractiveness Index

6.3 Oat Milk Market, By Source

6.3.1 Conventional

6.3.2 Organic

6.3.3 Market Size Estimations & Forecasts (2019-2024)

6.3.4 Y-o-Y Growth Rate Analysis

6.3.5 Market Attractiveness Index

6.4 Oat Milk Market, By Packaging

6.4.1 Cardboard

6.4.2 Paper

6.4.3 Plastic

6.4.4 Market Size Estimations & Forecasts (2019-2024)

6.4.5 Y-o-Y Growth Rate Analysis

6.4.6 Market Attractiveness Index

7. Geographical Landscape

7.1 Global Identity Governance and Administration Market, by Region

7.2 North America - Market Analysis (2018 - 2024)

7.2.1 By Country

7.2.1.1 USA

7.2.1.2 Canada

7.2.2 By Product

7.2.3 By Application

7.2.4 By Source

7.2.5 By Packaging

7.3 Europe

7.3.1 By Country

7.3.1.1 UK

7.3.1.2 France

7.3.1.3 Germany

7.3.1.4 Spain

7.3.1.5 Italy

7.3.1.6 Rest of Europe

7.3.2 By Product

7.3.3 By Application

7.3.4 By Source

7.3.5 By Packaging

7.4 Asia Pacific

7.4.1 By Country

7.4.1.1 China

7.4.1.2 India

7.4.1.3 Japan

7.4.1.4 South Korea

7.4.1.5 South East Asia

7.4.1.6 Australia & NZ

7.4.1.7 Rest of Asia-Pacific

7.4.2 By Product

7.4.3 By Application

7.4.4 By Source

7.4.5 By Packaging

7.5 Latin America

7.5.1 By Country

7.5.1.1 Brazil

7.5.1.2 Argentina

7.5.1.3 Mexico

7.5.1.4 Rest of Latin America

7.5.2 By Product

7.5.3 By Application

7.5.4 By Source

7.5.5 By Packaging

7.6 Middle East and Africa

7.6.1 By Country

7.6.1.1 Middle East

7.6.1.2 Africa

7.6.2 By Product

7.6.3 By Application

7.6.4 By Source

7.6.5 By Packaging

8. Key Player Analysis

8.1 Danone

8.1.1 Business Description

8.1.2 Products/Service

8.1.3 Financials

8.1.4 SWOT Analysis

8.1.5 Recent Developments

8.1.6 Analyst Overview

8.2 Rise Brewing

8.3 Happy Planet Foods

8.4 Oatly

8.5 Thrive Market

8.6 Califia Farms

8.7 PepsiCo

8.8 Elmhurst

8.9 Pacific Food

9. Market Outlook & Investment Opportunities

Appendix

List of Tables

List of Figures

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Oat Milk Market Size | Growth | Volume | Value | Sales | Forecast Report 2020-2025 - Market Data Forecast

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