Little Debbie is turning one of its popular snack cakes into a breakfast cereal.
The classic dessert company has partnered with Kellogg's to launch "Oatmeal Creme Pie Cereal" in a move meant to honor the snack cake brand's 60th anniversary.
Over the weekend, rumors swirled about the cereal-snack mashup after the Instagram account @CandyHunting posted an image seemingly depicting what the box looks like. Little Debbie confirmed the news on its Facebook and Instagram page on Tuesday.
"Yes, that's right there will be Oatmeal Creme Pies cereal!" the brand posted on Facebook along with a photo of the box of cereal. The company also stamped the photo with a label saying, "The rumors are true."
The cereal is described as "crispy oatmeal puffs with a cream coating."
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A 9.1-ounce box of the cookie cereal will cost $3.99, while a 14.5-ounce box will run for $5.69, Kellogg's told Delish. USA TODAY reached out to Kelloggs for more information.
This is far from the first time a dry breakfast-food maker has partnered with another company to produce a cereal.
In July, Dunkin' teamed up with Post for a cereal that was inspired by coffee. Post has also collaborated with Hostess to release cereal that tastes like Honey Buns and Twinkies.
As the coronavirus pandemic rages on, Americans are indulging in comfort food. Breakfast items, in particular, are enjoying a resurgence.
Kraft renamed its Macaroni & Cheese Dinner to Macaroni & Cheese Breakfast. B&> Foods announced that it's releasing a "Cinnadust Seasoning Blend." Hershey's is launching Reese’s Snack Cakes in December, billed as a midmorning snack (akin to a coffee cake). And fast-food chains including McDonald's and Taco Bell have been extending their breakfast offerings.
Contributing: Josh Rivera, USA TODAY
Follow Dalvin Brown on Twitter: @Dalvin_Brown.
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September 09, 2020 at 07:22PM
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Little Debbie and Kelloggs are introducing Oatmeal Creme Pie Cereal - USA TODAY
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