As interest in the skin microbiome continued to gain ground in beauty and personal care, wider investment had triggered a raft of promising product developments and scientific advances. But on the ingredients side, market research major Mintel said there was a particularly interesting one rising through the skin microbiome ranks: oat kernel extract.
NPD with oat extracts on the rise, particularly for prebiotic claims
According to Mintel’s Global New Products Database (GNPD), the percentage of products using oat kernel extract or oat kernel oil had continued to grow over the past five years and in 2020 1.6% of new skin care products contained oat kernel extract and 0.5% contained oat kernel oil.
Touted for its skin conditioning, soothing and antioxidant properties, oat kernel extracts and oat kernel oils were also “more commonly used” in new products making a prebiotic claim – an aspect also growing year by year in skin care, Mintel said. Between September 2020 and August 2021, 4.9% of the new prebiotic or probiotic skin care launches contained oat extract; more than double the 1.7% between September 2017 and August 2018, according to GNPD Mintel data.
California-based beauty brand Cocokind, for example, was using a prebiotic fermented oat and blend of oils in its ‘Oil to Milk’ cleanser to clean the skin, support its natural flora and promote pH balance. Another California-based brand Honest was also using colloidal oatmeal with a range of other oils in its ‘Soothing Therapy’ eczema cream to relive dry, irritated skin caused by eczema or rashes.
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September 21, 2021 at 06:00PM
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Oat kernel rising star ingredient for skin health claims in skin care says Mintel - CosmeticsDesign-Europe.com
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