"A lot of companies try to sell customers on the same old stuff," Chris Ross, senior vice president of marketing at HP Hood, Planet Oat's parent company, told Boston.com. "We try to look for what the customer wants and give it to them." That's one way of explaining why Planet Oat is now the best-selling oat milk in the U.S., with double the market share of any other brand. It's still astonishing, though, especially when you consider that Planet Oat has only been around since 2018. Oatly and Pacific Foods, meanwhile, have had oat milks on the market since the 1990s, observes Perfect Daily Grind. Not only that, but Planet Oat has risen to the top of the U.S. oat milk market even as multinational food giants like Coca-Cola and PepsiCo have debuted their own oat milk offerings (via FoodNavigator-USA)
Can it really be as simple as giving people what they want? Well, Planet Oat's savvy commercial ad spots promoting the fact that their product has 40% less sugar than competing oat milk brands has certainly helped. So too have a number of strategic partnerships. Planet Oat's has partnered with Dunkin', Amazon, and Instacart, confirms FoodNavigator-USA, and other partnerships with quick-service restaurant chains are reportedly in the works. Competitor Oatly's supply issues with partner Starbucks (and in keeping up with U.S. demand in general) has probably also reacted to Planet Oat's benefit, Boston.com notes.
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September 17, 2022 at 01:46AM
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How Planet Oat Skyrocketed To The Top Of The US Oat Milk Market - Tasting Table
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