The product is crafted with 100% whole grains and maintains a nutritious profile that's formulated with the flavor of caramelized biscuits for an authentic taste. The product is inspired by speculaas caramelized biscuits from Belgium and the Netherlands, which are said to have something of a similar flavor to Lotus Biscoff. The flavored cereal maintains an HFSS-compliant recipe to ensure it's suitable for health-conscious consumers to choose.
Head of Brand for Quaker at PepsiCo Claire Molyneux spoke on Quaker Oat So Simple Carmelised Biscuit saying, "We’ve seen a real demand for caramelised biscuit-flavoured breakfast products on social media, where consumers combine the flavour profile of caramelised biscuits with our Quaker Oats, with recipes accumulating millions of views across platforms. It was a no-brainer to bring the caramelised biscuit flavour to our portfolio and tap into consumer demand, with the concept performing well in consumer testing.”
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August 11, 2023 at 05:52PM
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Biscuit-Flavored Oat Cereals - Trend Hunter
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