Aunt Jemima syrup and pancake mix are getting a makeover.
Quaker Oats announced Wednesday in a statement that “Aunt Jemima’s origins are based on a racial stereotype.”
Quaker Oats, a subsidiary of PepsiCo, owns the Aunt Jemima brand, which has been around for 131 years.
“We recognize Aunt Jemima’s origins are based on a racial stereotype," Kristin Kroepfl, vice president and chief marketing officer of Quaker Foods North America, said in a press release. “As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations."
Quaker said the new packaging will begin to appear in the fall of 2020, and a new name for the foods will be announced at a later date.
“We acknowledge the brand has not progressed enough to appropriately reflect the confidence, warmth and dignity that we would like it to stand for today,” Kroepfl said.
“We are starting by removing the image and changing the name. We will continue the conversation by gathering diverse perspectives from both our organization and the Black community to further evolve the brand and make it one everyone can be proud to have in their pantry.”
The company also announced it will donate at least $5 million over the next five years “to create meaningful, ongoing support and engagement in the Black community.”
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June 17, 2020 at 06:47PM
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Aunt Jemima to change name; Quaker Oats says image ‘based on a racial stereotype’ - AL.com
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