Are you getting your oats? Not so long ago, porridge, oat cakes and flapjacks formed the full extent of the average oat food menu, but now it is unusual to meet friends for coffee without at least one opting for oat milk in their flat white or latte. The mulched oat milk alternative, made by soaking oats in water and blending until smooth, tastes a bit like the liquid left in a porridge bowl. Nonetheless it has us hooked.
In 2020 Waitrose reported that online searches for “oat milk” were up 210 per cent on the previous year, with sales of oat milk drinks up 113 per cent. The data firm Nielsen reports that UK oat milk sales more than doubled to £73 million last
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July 12, 2021 at 11:00PM
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